3 Tips For Your Newsletter
3 Tips For Your Newsletter
1. Be Consistent And Make It Useful
Being consistent by sending your newsletter on the same day every week and putting useful information into it is key.
Are you telling your audience about important dates they should be aware of (event sign-ups, upcoming sales, etc.) or answering a question they have?
Make it useful and relevant to their immediate needs and interests.
2. Focus On Offering Value
Offer value, period.
The key to marketing and selling is giving away free content that your audience cares about.
Give so much that they start perceiving you as their trusted adviser and an expert in your field.
When you reach that point, no selling is needed because your audience will naturally want to know what you would recommend to fix their problem or improve their situation.
3. Keep It Short, Authentic And Actionable
It’s no secret that our patience is reducing as technology channels are expanding.
We’re getting bombarded with messages everywhere.
To engage readers, your newsletter must be short, authentic and actionable.
Videos are a good way to deliver content quickly.
Indicate up front how long the video is, as people are more likely to watch if they know there’s not much time involved to get good information.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.