3 SEO Tools You Can Use To Get In On Top Of Google Search Part 6
3 SEO Tools You Can Use To Get In On Top Of Google Search Part 6
1. Google Analytics 4
Google Analytics 4 (GA4) is a platform that tracks how people arrive at and interact with pages on your website.
There’s an incredible amount of data that can be parsed in hundreds of ways on GA4. A few of the most valuable insights for SEO are:
- How much of the traffic to your site and individual pages comes from organic search
- Which blog posts and pages get the most traffic
- Which pages are losing traffic from search engines
GA4 is the latest iteration of Google’s analytics platform. Here are a few ways GA4 differs from Universal Analytics, its most recent predecessor.
2. Ahrefs
I’ve used Ahrefs for years for keyword research, rank tracking, competitor analysis, and several other essential SEO tasks.
Ahrefs edges out its competition based on the value of what you get, especially for light to moderate SEO users.
I could write a few thousand words trying to cover all the tricks and tools embedded in Ahrefs’ platform.
But for now, here are a few of the functions I use most often to give you a feel for what it can do for you:
- Site Explorer: Enter any website or webpage URL, and Ahrefs will tell you its ranking for specific keywords, how many backlinks it has, where they’re from, estimated traffic, and much more.
- Keywords Explorer: See search volume, difficulty, and which pages rank for any keyword.
- Competitive analysis: Get a list of keywords your website doesn’t rank for, but your competitors do.
3. Semrush
While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users.
Take keyword research, for example.
Semrush gives you search volume trends, Google PPC keyword data, keyword intent, and search volume and difficulty.
Ahrefs also shines in its technical SEO audit reporting and has a few more rank-tracking features.
Talk soon,
Aleksa
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