3 SEO Tools You Can Use To Get In On Top Of Google Search Part 5
3 SEO Tools You Can Use To Get In On Top Of Google Search Part 5
1. Yext
Reviews can directly affect how your business appears in local searches.
Yext has several features to help you manage your online presence and reputation, but I really like its review management functionality for local SEO.
Using API integrations, Yext pulls reviews from all over the web and places them on your dashboard.
From there, you can see how people rate your business and what they’ve written.
You can also set up notifications so you always know when a new review comes in.
Besides monitoring reviews, Yext lets you respond to (via auto-responder or manually), request, and analyze reviews for their sentiment.
2. Search Console
Technical SEO sounds daunting (and it can be). But Google Search Console helps you track and visualize several aspects of your technical SEO, making it easier to understand and improve.
Here are a few ways you can use GSC to see which technical aspects of your website are hurting or helping your SEO:
- Confirm that Google’s crawlers are properly indexing your web pages
- Monitor and troubleshoot your Web Core Vitals or mobile usability issues
- Submit sitemaps
-See security issues
We wrote a guide explaining how to use Google Search Console for technical SEO.
3. Google Trends
Google Trends tells you how often a word or phrase is entered into Google relative to the total volume of searches over a set time. Essentially, it’s a real-time keyword popularity report.
On Search Trends, you won’t see the total number of searches for a keyword. Instead, you’ll see how the search volume changes over time, using the highest and lowest search volumes for context.
You can change the time period, region, and type of search (image, news, Google Shopping, etc.) to see how they affect the trend.
You’ll also get a graphical representation of the region you’ve chosen (U.S., worldwide, etc.) that shows the relative searches in each subregion.
You even get related terms to inform your keyword strategy.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.