3 Reasons Why You Need Short-Form Content Part 2
3 Reasons Why You Need Short-Form Content Part 2
1. Video makes it easy to explain your products
Have you ever tried to explain your product to a customer in a social post, and then in person?
What did you find easier?
Explaining a product or service in person is often far easier than trying to communicate with written content - and that’s exactly why using short form video content on social media and your website is the way forward.
HubSpot research shows that a huge majority of people (94%) watch explainer videos to learn more about a product, with 84% of those going on to purchase.
And it’s not just about physical products, either.
Eight out of ten people say that they’ve purchased an app or piece of software because of a video.
The numbers don’t lie - so why wouldn't you invest in short form video to explain your products?
2. Video can add personality and build trust
Videos allow businesses to communicate in a more personal way with their audiences, since consumers can actually see and hear about their products.
And when people feel like they know a brand or person better, they’re much more likely to trust them.
While it might seem counterintuitive for brands to share personal videos, research shows that branded short form video marketing is more effective when it contains real people - whether that be users giving testimonials, or showing the faces behind the brand.
3. It's not all about TikTok and Reels - Google loves video too
Video isn't just for your Gen Z and Millennial audiences - it's got huge benefits when it comes to optimising your website too.
The more you can do to stand out in Google’s search results, to show up higher than your competitors, and to make it easier for searchers to find what they need (and convert!), the better.
Today, adding video content is an easy way to enhance your SEO game.
Add videos that are targeted to keywords you want to improve your Google rankings for — one keyword per video — and then optimise these videos with high-quality metadata (information about the video), like titles, descriptions, and captions.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.