3 Reasons Why You Need Short-Form Content
3 Reasons Why You Need Short-Form Content
1. Shorter attention spans = shorter content
Today’s attention spans are getting shorter and shorter, and our smartphones and social media feeds make it easy to quickly move on to something else.
If you want your content to be seen, then you need to keep things short, sharp and engaging.
Instagram Reels and TikTok videos both clock in at just 15 seconds, which is just enough time for users to catch a glimpse of your brand, and for you to leave a lasting impression - while not wasting their precious time.
2. It's what your audience are watching online
According to an Ipsos Global Advisor Survey, 53% of millennials watch short form video online every day, and it's only increasing.
Platforms like TikTok are seeing huge growth in user numbers as well as engagement times - the average UK user watches TikTok for 66 minutes a day.
If you want to reach your audience where they are online, short form video is one of the best ways to do it.
3. Increase visibility and engagement
With 81% of marketers saying that video is their #1 content type for increasing visibility and engagement with their audience, adding short form video to your social media strategy makes sense.
Comparing different content formats like posts, stories and video, there's no debate - video sees far higher engagement, reach and better click-through rates, for almost all of our customers.
It'll help you increase visibility within your existing audience (and beyond), while driving higher engagement - sounds like a win-win!
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.