3 Ideas To Create Selling Content Part 3
3 Ideas To Create Selling Content Part 3
1. Stay up to date with industry news
Industry news is a way to find trending content topics specific to your social media niche.
For example, if you’re a creator in the skincare niche, ScienceDaily can help you stay up to date on the latest findings — which can share with your audience.
Allure will help ensure you don’t miss any new products in the market.
British Vogue can assist in finding content ideas that are hot in your region.
You get the idea.
Staying aware of what’s in the news can help you alleviate your audience’s worries, answer questions before they’ve had a chance to ask them, and truly become relevant.
Find a few trusted publications in your niche and follow them regularly to derive content ideas.
2. Follow your competitor’s content
Competitor analysis is a sneaky way to find content ideas, but it’s one that works great — if done right.
To continue the above example, if you’re creating content in the skincare industry, try to follow your adjacent-peers — the ones who cater to a half-similar, half-new audience.
Let’s say your primary content centers around reviewing skincare products, and you find another skincare creator whose core content is about marrying skincare with science.
Now, you can follow them to find new product recommendations that you can test for your own audience.
You can also reach out for a creator collaboration if there’s a content idea that’s new and relevant for both of you.
Your direct competitors are great sources, too.
But you don’t want them to heavily influence your content.
To stay unique, sharp, and fresh, you need to steer out of the lines a little bit — thus the drive to find niche-adjacent competitors.
3. Industry newsletters, blog posts, podcasts, and research
Like with industry news, there are several niche industry podcasts, blogs, newsletters, and research reports.
You can use these resources to find new and exciting content ideas.
Find similar newsletters, podcasts, blogs, and reports in your industry.
They often talk about what’s bothering your audience and help you ‘test’ whether a content idea will land if your audience overlaps.
For example, if you can see a newsletter issue with more than average likes or a viral blog, you have ensured that this particular content idea hits close to home for your audience.
Anything industry-specific is an amazing resource for finding content ideas, staying updated on what’s going on in your niche, and discovering unique content topics.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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