3 Ideas To Create Selling Content Part 2
3 Ideas To Create Selling Content Part 2
1. Monitor your followers’ comments and direct messages (DMs)
This one’s a no-brainer, but notice what questions your audience asks via social media comments, blog comments, and DMs.
Responding to these won’t just help you solidify your bond with your audience, but also find content ideas.
While you’re at it, I recommend snooping on your competitors’ comment section.
It can be a great place to find content ideas — seek inspiration and see what questions your (overlapping) target audience asks.
Examine if there are pain points you can help with or content ideas you can use.
2. Find high-value SEO keywords and topics
If you’re anywhere near the world of content marketing, you know about search engine optimization (SEO) and how it ties to a content strategy.
Many websites like TikTok, Pinterest, and now even Instagram are becoming mini search engines for your audience.
Social media SEO has become its own thing.
The good news?
What’s valuable on Google is often also what’s gonna be valuable in the social media world.
So, blog topics for Google's search bar also make for A+ content ideas for social media.
Whether you’re using SEO for Google or for social media, your audience’s needs are the same.
The content just needs to be presented in a different format.
3. Online communities
Online communities are the goldmine of social media content ideas.
People share their honest opinions, ask questions, and swap advice.
What’s a better place to be for a marketer to find content ideas that’d strike a chord?
There are plenty of places to find your niche’s online community.
There’s practically a subreddit for everything.
But there are also Facebook groups, Slack channels, and Discord servers.
A simple Google search can help you discover these communities.
Join them and show up regularly to see what your target audience is talking about.
You can dig even deeper and monitor what everyone in the community discusses.
What questions are they asking?
What claims are they making?
Which difficulties are the most common?
Even just being a fly on the wall can help you get a gorge of fresh ideas directly from the horse’s mouth.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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