3 Hack To Make Your Sales Page Really SELL Part 4
3 Hack To Make Your Sales Page Really SELL Part 4
1. Incorporate Images and Video
Done writing your sales page? Not so fast.
Don’t forget about the impact of visuals.
You can also kick it up a notch by using video.
Video marketing statistics show that 89% of consumers say that watching a video has convinced them to buy a product or service.
An excellent way to catch users’ attention is to have a video pop up at the right time.
2. Make Your Copy Scannable
Once you have your content ready to go, you’ll need to make sure your audience can easily read it.
One of the most important design tips for any piece of online copy is to make it scannable.
That means breaking up the text to make readers pause as they skim the page.
In other words, there should be no walls of text to make people’s eyes glaze over. In fact, at a glance, your sales page should look like it’s broken into easily digestible sections.
The best sales pages include:
- A combination of short and long lines
- Lots of short paragraphs
- Lists, usually with bullet points
- Subheadings
- Quotes
You can highlight these by adding design elements like boxes and outlines where appropriate.
Sales pages that convert will also use a font that’s easy to read. It needs to be legible and large enough for those reading on small screens. Google recommends a minimum font size of 16px.
3. Eliminate Distractions
If you want visitors to focus on your sales copy, you’ve got to use design to help them.
That means removing any distractions from the core purpose of the page to inspire readers to click through and convert by making a purchase.
The best sales page examples have no sidebars and often have minimal headers and footers, or none at all.
Everything that’s on the page is related to what the site is trying to sell.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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