3 Hack To Make Your Sales Page Really SELL Part 3
3 Hack To Make Your Sales Page Really SELL Part 3
1. Get the Language Right
How do you write a sales landing page? Getting the language just right can be tricky.
Visitors want to know you understand them, so you can use techniques like:
- Addressing your customer directly, using “you”
- Making them feel like part of the family by using “we”
- Showing that you empathize
- Telling a story that they can relate to
- Using power words to elicit and show emotion
You can make your sales page copy even more targeted by including a “who is this product/service for” section.
This allows you to make sure you’re talking to the right people.
2. Handle Objections
As we said at the start, some people will be willing to buy the minute they land on your sales page.
However, others will need more convincing to part with their cash.
The truth is, people can always think of reasons NOT to buy.
The best sales pages blow their objections out of the water. Here are some ways to do that.
If you’ve explicitly explained who your product is for, then you’ll dismiss the objection that your visitor doesn’t think it’s right for them.
If price is the issue, you can address this by highlighting the value of your product to them, and by using some of the pricing strategies we’ll discuss a bit later.
And if they don’t trust you, you can handle this with social proof and other trust builders, which we’ll discuss in the next tip.
3. Prove Visitors Can Trust You
Did you know that 90% of companies only buy from companies they trust?
And that 78% of consumers go to brands they trust FIRST when shopping for products and services?
Those are just two reasons why building trust is so important for creating sales pages that convert.
Ways to build trust on your sales page include:
- Offering proof of any claims you make
- Highlighting testimonials from happy customers
- Including other forms of social proof that help to enhance your reputation, such as social media mentions and expert endorsements
- Giving customers peace of mind with a money-back guarantee
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.