3 Hack To Make Your Sales Page Really SELL Part 2
3 Hack To Make Your Sales Page Really SELL Part 2
1. Determine the Right Length
After you understand your target audience and what you have to offer them, it’s time to start writing your sales page.
But how long should a sales page be?
The short answer is: as long as it needs to be to get the job done.
That’ll vary depending on what the copy is for, and how your visitors respond.
Long copy lets you deal with more customer objections and is useful for products and services that need a lot of explanation.
But if you can explain your offer simply, you don’t need to add more copy.
For example, Groupon explains its purpose in a sentence and takes you straight to the deals.
Even long sales pages will include both short and long sections of copy within the page.
The short copy caters to those who are already convinced.
It’s usually accompanied by a call to action near the top of the page.
The long copy helps you make a case for those who are less easy to persuade and will include a couple more CTAs.
How do you know which type of sales page will work for your audience?
In the end, the decision will come down to A/B testing. That’s the best way to separate sales pages that convert from those that don’t.
2. Nail the Headline and Subheadings
Now you’re ready to start writing.
The first step is to create the headline. This is the most crucial part of your sales page because if you get it wrong, your visitors will be quick to leave.
You can check out our other articles to learn how to write headlines that sell, in a few seconds!
3. Show the Benefit of the Benefit
Anyone wondering how to write a sales page that converts has to understand the principle of features vs. benefits.
Your visitors care more about what your product or service will do for them than they do about all its fancy attributes.
That’s why when you look at sales page copy templates, they focus on benefits and not features.
Your benefits will often be listed on your sales page as bullet points.
You can even go one step further and focus on the benefit of the benefit.
For example, if you are selling fitness videos, the benefit is access to a certain number of workouts, but the benefit of the benefit is becoming stronger and healthier.
Whenever you think you have your benefit nailed down, try to take it one step further.
Will your product save time, money, or effort for your clients?
And after that, what will your client be able to do with the time, money, or effort saved?
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
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