3 Hack To Make Your Sales Page Really SELL
3 Hack To Make Your Sales Page Really SELL
1. Understand Your Audience
First things first: You can’t write good sales copy unless you know who you’re talking to.
Before putting pen to paper (or fingers to keys), it’s essential to understand who your audience is.
And you need to know they look for when deciding to buy your product or service.
One of the best ways to do this is to create a customer avatar or buyer persona.
That’s a fictional person who represents your ideal customer. While the persona may be fictional, it’s based on real data collected from:
- Customer surveys
- Web analytics
- Social media analytics
- Other online research
Once you’ve got a buyer persona, you’ll understand your prospective customer’s influences, pain points, challenges, and motivations so you can create copy that addresses them.
And you can use this information in your copy to specify the audience you’re targeting,
2. Create a Value Proposition
When you know who your customers are, you’ll be able to articulate your value proposition.
A value proposition is a statement that explains the benefit you provide and the problem you solve for your customer.
If possible, it should also show that your benefits outweigh the cost, and that you’re better than the competition.
Ideally, this will be a single sentence or short phrase that’ll guide the rest of your copy.
Here’s our value proposition on OptinMonster’s main pricing page:
“The Powerful Customer Acquisition & Lead Generation Software . . . Without the High Costs”
3. Get the Price Right
One last thing to determine before you start writing: How much does your product or service cost?
One of the big sticking points for many prospective buyers is the price.
To succeed in winning the value vs. cost argument, it’ll help if you can make your product’s price less of a sticking point.
Some proven techniques to try include:
- Offering more than one price point
- Labeling your price points with descriptive names to help users to self-select
- Make sure your price ends with the number 9 because research shows that more people gravitate towards this
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.