3 Easy Tips To Improve Your Facebook ADs Part 5
3 Easy Tips To Improve Your Facebook ADs Part 5
1. Expanding lookalike models
Lookalike models are a powerful tool that allows you to reach new people who are likely to be interested in your business because they're similar to your current customers.
There are two main ways to expand your lookalike models and reach more people:
- Increase the size of your seed audience (upload a bigger audience)
- Use different types of seed audiences (customers, website visitors, engagement metrics, app activity)
By expanding your lookalike model, you can reach more potential customers and improve the performance of your ads.
2. Test broad targeting
Broad targeting refers to using a wide range of targeting options, such as demographic information, interests, behaviors, and more, to reach a large, diverse target audience.
Look at different things like:
- Demographics
- Interests
- Behaviors
- Placements
- Ad formats
When you’re testing this out, it's important to remember that not all targeting options are suitable for your specific business.
It's also important to be aware that targeting options can have a cumulative effect, so when you test different combinations, it can be more useful than just testing each one individually.
Keep track of your results, you'll be able to find the best targeting options for your business by analyzing the data that comes out of your tests.
3. Use a decent copy
You can make the best video, spend hundreards of money on daily budget, but if your copy is awfull you won't sell.
Copy over EVERYTHING. Copy is king.
It doesn't need to be perferct, just decent.
You can use a simple "PAS" formula:
- Pain: Hit the pain point and hook them in.
- Agitate: amplify the pain point to make them listen until the end.
- Solve: show them why are you the solution to the problem.
It sounds hard but if you know, even remotely, your audience and if you have basic social skills, you're quickly write something decent that will sell.
After you try it out and see how it works, you can try different headlines, CTAs, and other stuff so you can improve it.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.