3 Easy Tips To Improve Your Facebook ADs
3 Easy Tips To Improve Your Facebook ADs
Facebook ads are a money printer.
Well, the legal one. Don't try to literally print the money with them though. Could get you in trouble.
Optimizng them is a hard task at first sighht, and that's why I'm giving you some easy things you can do to do most of the job.
1. Get your Meta account all verified and set up things
First, let's make sure that you have healthy and active advertising accounts before you get started with any ads.
To get your Facebook advertising account in tip-top shape, take these actions in the following order:
- Verify your business
- Create a detailed business account
- Set up a Facebook pixel and payment method
- Install conversion tracking
Getting all of these done will help you with Facebook's policies.
They don't really like new accounts, signing up form different devices, being late with the payments, etc.
Prevent it before it becomes a problem.
2. Install the Meta Pixel
The Meta Pixel, also known informally as the Facebook retargeting pixel, is a snippet of code you insert into the back end of your website.
The Meta Pixel can track and boost ROI for businesses on the platform.
Use it to:
- Build custom audiences
- Build lookalike audiences
- Track and improve conversion rate, website traffic...
Essentially, the tracking pixel allows businesses to track website visitors and gather data on their behavior (including each conversion event), which can be used to create more targeted and effective ads.
3. Install Google Tag Manager
You can use Google's Tag Manager (GTM) to track user behavior on your website and use that data to optimize your Facebook advertising campaigns.
Using a combination of both the Facebook Pixel and the Google Tag Manager can help with:
- Tracking conversions
- Retargeting
- Optimizing ad delivery
- Event tracking
- Optimizing your ad spend
Overall, Google Tag Manager can be a powerful tool for improving your Facebook advertising campaigns by giving you more data to work with and making it easier to add the Facebook Pixel to your website.
Pro tip: combine the data you collect from Google Analytics and Google Tag Manager to create more effective and targeted Facebook advertising campaigns, which can help to increase your return on investment.
Talk soon,
Aleksa
P.S. We help businesses get more clients through advertising and organizing marketing.
If that’s something of interest to you, just click the link below to book a call with me and we can talk about it.