Fix this problem if you want more sales NOW.
Fix this problem if you want more sales NOW.
The number of people making this mistake is actually ridiculous to me.
But it makes sense.
That’s why most business owners do it in the first place, it seems like an obvious thing to do.
I made this mistake even more times than you did when I was first starting out, but I’m here now to show you how to fix it and improve your ad.
That being said, bear with me for a moment, and find out how to avoid making this mistake.
It’s bad making this mistake but it’s not as bad as making it so often.
That’s the main problem with it.
Second thing, it destroys any interest of the people seeing the ad.
It destroys their attention and focus, making it unreadable and unconsumable for them.
The sooner you get rid of this problem, and fix the mistake, the sooner you’ll increase and improve your sales.
It really so directly connected.
The thing I’m talking about is.
You’re talking about too many things in your ad.
You’re putting different services, locations, and products, all squished in one ad.
And that makes sense from one perspective.
“Okay, so I want this ad to sell. Let me show people everything I do/sell and they’ll choose.”
Something similar was my thought pattern and the thoughts of clients I had who made this mistake so often.
That’s the whole reason why it is so tricky.
But now you know about it, and let me explain why it is wrong in the first place.
People are really bad with focus.
They don’t put any effort into focusing at all, which is the reason why they are on social media in the first place.
If you suddenly give them 10 things to choose from, they’ll need brainpower, calories, and thinking, but they won’t do that.
They can simply move their finger, and they won’t EVER remember about your ad.
The solution then is for YOU to focus on only one thing.
Only one service, only one product, and only one call to action.
If you give them only one thing to read and learn about, only one service of many you provide, then they’ll naturally focus on it without effort.
It’s like a horse. He’s always walking straightforwardly, you just move him slightly to the sides.
That’s what you’ll do.
You’ll slightly catch their attention and make them pay attention to your ad without them even noticing anything.
The same goes for the end of the ad, call-to-action.
Do tell them “Contact us here, OR do that, OR do this…”
Simply, “Call us here…”; “Send a message here”; “Fill out the form below”, etc.
Always be concise, direct, and specific.
People love it, and it’s the only thing that works anyways.
If you need more help with improving your ads and getting more clients, click the link below to book a call with me and we can discuss that further.
See you soon!